Music

Old school A&R is dead.

We’re a creative agency in New York. Our music division handles publicity, radio, streaming, social, and video.

Labels don’t develop artists anymore. They sign the ones who already have an audience.

So building that audience is the whole job now, and it takes a steady stream of material and a plan behind it.

No two artists are at the same place. We start with what you’ve got, the material, the relationships, the audience already there, and build the plan from that. If the answer is none of the above, that’s a starting point too, and a lot of the artists we’ve worked with began there. Some hand us the whole rollout. Others already have a manager, a publicist, or some other help in place, and we come in alongside them to cover the piece nobody’s handling.

We’ve worked with DIY artists with no representation to some of the biggest names on major labels, and everyone in between.

An audience is leverage.

An audience is leverage. It’s what a label, a manager, or a booking agent is measuring when they decide whether you’re worth a deal, and what shapes the terms when they make one. Build it first and you’re choosing between options instead of waiting for one.

We pitch.

We create.

We optimize.

We pitch.

Publicity.

We find the right media partners to help tell your story. Campaigns run three ways at once: the major outlets, the independent publications where most artists actually break, and the podcasts, interviews, and niche channels that get overlooked. Placements have included Rolling Stone, SPIN, Clash Magazine, American Songwriter, The Big Takeover, Consequence, Bandcamp Daily, Paste, Brooklyn Vegan, Under The Radar, and Earmilk.

Radio.

College, non-commercial, and specialty programming, reporting to Spinitron, JBE AAA, and NACC. Weekly station feedback throughout. Our artists have been featured on NPR Music, KEXP, WFUV, SiriusXM, and BBC Radio 6.

We create.

Video.

Traditional music videos with a director, crew, and casting. Animation. Visualizers and lyric videos when the budget calls for it. Every project starts with a concept session and a written treatment before anyone shoots.

Content.

Most artists post. Fewer build something a fan recognizes without the handle attached. We build the identity first, the voice and the look and a reason for someone to stick around, then we make the material and run the calendar.

Original, platform-ready content managed across Instagram, TikTok, YouTube Shorts, Facebook, and X. Interview clips, archival posts, process rundowns, behind the scenes.

We optimize.

Spotify.

Targeted ads that bring in real listeners, plus direct pitching to independent playlist curators.

YouTube.

Engagement campaigns that drive views, likes, comments, and subscribers to your channel. Plus video servicing to roughly 300 outlets, from the MTV networks to VOD platforms to retail and venue screens.