The Strategy:
Campaign infrastructure built around the artist’s schedule, not the other way around.
The work has run in phases across four years, built around her schedule.
The Approach:
Spotify:
We built and tested a range of video assets across conversion ad campaigns, paired with playlist pitching, to grow the listener base and build the kind of active listenership that drives discoverability and algorithmic health.
Press:
Campaign cycles focused on individual singles, including “Playboy Bunny.” Each cycle was scoped to that release and her management was looped in at every stage. We secured coverage for her in Rolling Stone’s “10 New Artists to Watch in 2025,” along with SPIN and Hollywood Magazine.
The Impact:
Named to Rolling Stone’s “10 New Artists to Watch in 2025,” plus coverage in SPIN and Hollywood Magazine.
What Happened Next:
Gabby doesn’t stop. Singles charting in nine countries, including the United States, Japan, and Italy. Television segments on NBC Miami’s South Florida Live, WSVN Fox’s Deco Drive, and Inside South Florida. She’s sung the National anthem for the Miami Heat, the Boston Red Sox, the Chicago Cubs, the Chicago White Sox, and Orlando City SC. She’s shared the stage with Flo Rida, Iza, and Ja Rule. Her following crossed five million across platforms.
