The Strategy:
Start with the story, then build the machinery around it.
Our team sat down with Gabi for a recorded interview and wrote her bio. Then we produced a music video for her single “Beautiful Dust,” from concept through editing, including vertical cuts for social media.
The Approach:
We pitched her EP “Wait, Create” and the “Beautiful Dust” video for premieres and coverage at press, and serviced NACC, non-commercial, and specialty stations to get the record into radio rotation. We then ran conversion advertising campaigns alongside direct pitching to independent playlist curators to develop her Spotify presence.
The Results:
“Wait, Create” charted at #28 on the NACC R&B/Soul Chart. Adds at 21 stations nationally: a top five debut at KXUA, #6 on hip hop at WCSF, #9 on R&B and soul at KFAI, #10 on hip hop at KSYM.
Her first real press run included features in Speed on the Beat, The Word Is Bond, New Music Weekly, and Out Da Box, plus an interview in Hummingbird Mag. On Spotify, we got her music in front of an combined playlist audience of over 335K, converting to a 26.5% increase in followers.
What Happened Next:
Gabi’s hard work and dedication are the reason this all worked out. She kept grinding at a frenetic pace after we wrapped and has accomplished some truly remarkable things since.
She’s gone on to tour with Bilmuri, and became the lead saxophonist on the Jonas Brothers’ world tour, playing arenas and stadiums across North and South America, Europe, Australia, and New Zealand to crowds of up to 86,000 at a time. She also played on Sleep Token’s “Emergence,” a Billboard #1 rock single in 2025.
The Impact:
