Campaign Overview:
Total Assets Produced
0
+
Campaign Duration
0
months
Instagram Growth
0
K+
Paid Media Spend
$
0
Scope: Full EP rollout
Focus: Visual identity & long and short-form content ecosystem
Full-Scale Production:
Over the course of the campaign, a complete production pipeline was built from the ground up.
Pre-Production
- Mood boards and visual references
- Shot list planning for all content formats
- Wardrobe styling and coordination
- Location sourcing across Los Angeles and Kansas City
Production
- On-site direction of all shoots
- Coordination of a full production team, including:
- Cinematographers
- Editors
- Lighting designers
Post-Production & Asset Development
- Delivery of:
- Single artwork
- Full-length song visualizers
- 100+ short-form videos for social platforms
Rollout Strategy:
All content was integrated into a structured 7-month content calendar, designed to support each release within the EP.
Included:
- Strategic scheduling aligned with single release dates
- Consistent posting cadence across platforms
- Platform-specific formatting
- Long-term planning to maintain audience engagement
