Case Study: Mountain Dew Gaming Social Media

Embedded in gaming culture.

We built Mountain Dew’s presence in gaming with zero paid media, partnering with top creators in the gaming community to drive organic impressions and grow TikTok followers.

The Challenge:

How do you create meaningful engagement and reach with zero paid media?

The strategy centered on leveraging the influence and reach of established gaming creators to make Mountain Dew part of the culture rather than relying on ad spend.

Partner with top gaming creators
Create authentic, engaging content built for the gaming community
Expand Mountain Dew’s presence and audience on TikTok

The focus was on creating content that felt native to the gaming community while organically connecting Mountain Dew to the creators and audiences driving the culture.

The campaign was built on creator-led content and partnerships with some of the biggest names in gaming.

TimTheTatman

Scump, OpTic Texas — Scump / OpTic

The Impact:

organic impressions

0 M+

growth in TikTok followers

0 %

paid media spend

$ 0

Communications Marketing Consumer Brands

Case Study:

Slim Jim

1B+ organic impressions. $0 media spend.

Communications Marketing Production Hospitality

Case Study:

Peter McManus Café

Managing social presence and media strategy for New York’s oldest family-owned bar.

Production Consumer Brands

Showcase:

AT&T x Megan Thee Stallion

5 minutes with Megan Thee Stallion. An edit everyone loved.

Communications Marketing Entertainment

Case Study:

De.oxys93

85M+ organic views. Built from the ground up.

Production Consumer Brands Hospitality Sports

Showcase:

Jordyn Woods x Hennessy

Capturing the Hennessy Arena at NBA All-Star 2024 in Indianapolis.

Marketing Production Music

Case Study:

Silent Child

One EP, 100+ assets. A cinematic world built from scratch.

Marketing Production Music

Case Study:

Devan Zorn

12 months, 6+ accounts, hundreds of assets. Artist development at full scale.

Communications Marketing Music

Case Study:

Eden Golan

Multiple singles, one campaign. Label-grade coordination for a 700K+ audience.

Production Consumer Brands

Showcase:

Doritos

Color correction for the 1997 Doritos Spicy Nacho ad campaign.

Production Consumer Brands Entertainment

Showcase:

Chrysler

Color Correction for the 1988 Chrysler Jeep Eagle Owl campaign featuring Lee Iacocca.

Production Consumer Brands

Showcase:

Chanel

A 15-second television spot for Chanel from 1988.

Production Consumer Brands

Showcase:

Johnson & Johnson

Johnson & Johnson’s Language of Love, the baby-care campaign built on a parent’s touch.

Marketing Production Hospitality

Showcase:

Wölffer Estate Vineyard

Summer in the Vines at Wölffer Estate Vineyard in Sagaponack, NY.

Marketing Production Consumer Brands

Showcase:

Whalebone Magazine

Montauk’s Whalebone Magazine celebrates six years with a party on the water.

Marketing Production Entertainment

Showcase:

Accidentally Wes Anderson

The Accidentally Wes Anderson holiday pop-up in New York City.

Marketing Production Consumer Brands

Showcase:

The Jersey Tomato Co.

The Jersey Tomato Co. at the 2022 Summer Fancy Food Show at the Javits Center.

Marketing Production Consumer Brands

Showcase:

Hamptons Designer Showcase

A tour of designer-dressed spaces at the Hamptons Designer Showcase.

Marketing Production Consumer Brands Hospitality

Showcase:

Montauk Brewing Company

A brand promo for Montauk Brewing Company, brewed at the eastern tip of Long Island.

Marketing Production Hospitality

Showcase:

The Tap Room

A promo for The Tap Room’s Bay Shore location on Long Island’s South Shore.

Marketing Production Hospitality

Showcase:

The Roxy Hotel

New Year’s 2020 at The Roxy Hotel in Tribeca.

Marketing Production Consumer Brands

Showcase:

Tec Italy

A glitter hair demo for professional hair care brand Tec Italy.

Marketing Production Consumer Brands

Showcase:

Lindsey Marie

Workout videos for Lindsey Marie, including her Rep Day with weights session.

Marketing Production Hospitality

Showcase:

Monsoon Steak and Sushi

A promo for Monsoon, the Bohlsen Restaurant Group’s steak and sushi spot in Babylon Village.

Marketing Production Consumer Brands Hospitality

Showcase:

Glenn Wayne Bakery

Glenn Wayne donuts, baked on Long Island and delivered fresh to New York 7-Elevens.

Marketing Production Consumer Brands

Showcase:

G2D

71 New St, G2D Group’s apartments and office space one block from Huntington Village.

Marketing Production Music

Showcase:

Emo Nite LA

A promo for Emo Nite LA’s night at Webster Hall in New York City.

Marketing Production Music Sports

Showcase:

Derrick Wright

Drummer and music director Derrick Wright leads the entertainment at Taste of the NFL.

Marketing Production Consumer Brands

Showcase:

Dreams Aren’t This Good Salsa

A crowdfunding video for Dreams Aren’t This Good, the NYC salsa with subway-inspired labels.

Marketing Production Consumer Brands

Showcase:

Caedmon School

Caedmon School, New York’s first Montessori school, on its elementary program.

Communications Marketing Production Music

Case Study:

Gabi Rose

#28 on the NACC R&B/Soul Chart. Adds at 21 stations.

Communications Marketing Music

Case Study:

Gabby B.

796% more monthly listeners. Four years in, still releasing at the same pace.

Communications Marketing Production Music

Case Study:

Gamblers x Mick Jenkins

14M+ Spotify streams, without a label.

Communications Marketing Music

Case Study:

Kitt Wakeley

#3 on the NACC Heavy Adds chart. The only independent record in the top five.

Production Consumer Brands Sports

Showcase:

Cletus Seldin x Yeezy

“The Hebrew Hammer” hitting the pads while sporting Yeezy Vultures gear. Shot in black and white.

Marketing Production Consumer Brands Hospitality

Showcase:

Sail Away Coffee Co

A small series of short video pieces for a Long Island coffee company.