As an independent musician, getting media coverage can be a game-changer. But with so many artists vying for attention, how do you stand out? One of the most effective tools in your arsenal is a well-crafted press release. Whether you’re announcing a new single, an album release, a tour, or a major career milestone, a strong press release can help you catch the attention of journalists, bloggers, and playlist curators.
In this guide, we’ll break down what a press release is, why it matters, and how to write one that actually gets results.
What Is a Press Release, and Why Do You Need One?
A press release is a short, professional document that provides journalists and media outlets with the key details about your latest project. It’s designed to be informative, engaging, and easy to digest. A good press release answers the essential questions: Who, What, When, Where, Why, and How—while also giving the reader a compelling reason to care about your music.
Sending out a press release can:
- Help you get featured in blogs, magazines, and music websites
- Increase your chances of being added to playlists and radio stations
- Boost your credibility and visibility in the industry
- Drive more streams, sales, and engagement
But here’s the thing—most press releases get ignored. Why? Because they’re either too long, too boring, or missing key information. Let’s make sure yours isn’t one of them.
When Should You Send a Press Release?
Timing is everything. A press release works best when you’re announcing something newsworthy. Some key moments to send one include:
- New Music Release – Single, EP, or album drops
- Tour or Major Show Announcement – Especially if you’re playing a well-known venue or festival
- Big Collaboration or Signing – Teaming up with a major artist, producer, or label
- Award or Achievement – Winning a competition, reaching a major streaming milestone, etc.
If you don’t have anything substantial to announce, it’s better to hold off until you do. A weak press release can hurt your credibility more than help.
How to Write a Press Release That Gets Noticed
Follow this simple structure to craft an engaging press release:
1. Headline: Make It Attention-Grabbing
Your headline should be short, powerful, clearly state the news and interest your audience.
Example: Breakout Artist [Your Name] Brings Retro Vibes with New Single “Title”
2. The Lead Paragraph: Get to the Point
The first paragraph should summarize your announcement in a way that instantly hooks the reader.
- Who are you?
- What’s happening?
- Why is this important?
- When and where?
Example:
[Your Name], a rising indie-pop sensation, is set to release their highly anticipated single, “Title,” on [release date]. The track blends hypnotic synths with raw, emotive lyrics, marking a bold new direction for the artist. Following the success of their last release, which racked up [number] streams, “Title” promises to be a fan favorite.
3. The Body: Add More Details and a Look Behind the Scenes
This is where you expand on the story. Talk about the inspiration behind the song, interesting facts about the recording process, or any collaborations involved. Include a short artist bio to introduce yourself to those unfamiliar with your work.
Example:
“Title” was written during a late-night session in [studio/location] and reflects [theme or personal story]. The track was co-produced by [name], who has worked with [notable artists], adding a unique edge to the production.
4. A Quote: Make It Personal
Including a quote from you (or your team) makes the release feel more personal and engaging.
Example:
“This song is deeply personal to me,” says [Your Name]. “I wrote it during one of the most challenging times in my life, and I hope listeners connect with its message of resilience and hope.”
5. Final Details: Release Date, Streaming Links, Contact Info
Wrap up with any final details, such as:
- Release date and platforms
- Social media links
- Website
- Contact information for press inquiries
Example:
“Title” will be available on all major streaming platforms on 2025. For interviews, press opportunities, or additional media inquiries, please contact [Your Email].
Who Should You Send Your Press Release To?
Now that you have a killer press release, the next step is getting it in front of the right people. Here’s where to send it:
- Music Blogs & Magazines – Research publications that fit your genre
- Local Media Outlets – Radio stations, newspapers, community websites
- Spotify Playlisters & YouTube Curators – Many independent curators accept submissions
- Industry Professionals – Labels, managers, A&R reps
When reaching out, personalize your email! A generic “To Who it May Concern” or “Dear Sir/Madam” won’t cut it. Show that you’ve done your research and genuinely believe your music fits their audience.
Press Release Mistakes to Avoid
- Making It Too Long – Keep it to one page (300-500 words)
- Being Too Self-Promotional – Keep the focus on the story
- Not Proofreading – Typos and poor grammar make you look unprofessional
- Forgetting Contact Info – Make it easy for journalists to reach you
A well-crafted press release can open doors for your music career, but it’s just one piece of the puzzle. Combine it with a solid marketing strategy, an engaging social media presence, and consistent networking, and you’ll be well on your way to making a lasting impact.