TikTok Optimization

We’ll build a successful strategy to get your music trending on the world’s fastest growing social media platform.

Facts About TikTok

The average user spends


minutes per day on the platform.

...and opens the app an average of


times per day.

Songs that trend on TikTok typically trend on Spotify.

Video engagement on TikTok greatly exceeds video engagement on platforms like Twitter.

How It Works

After the necessary admin access is granted, our team can produce a video advertisement showcasing one of your songs and put it out on TikTok with a call to action to follow your TikTok profile.

A qualified audience group that is interacting with similar content will see the advertisement and be encouraged to click through to your TikTok profile and follow you.

We report back to you each week with our findings in regards to analytics.

"What practices are recommended for success?"

Craft your image.

TikTok is a visual medium, so we recommend evaluating your visual identity and crafting your online persona in a way that reflects you. After all, you’d do the same on stage!

Identify your hook.

The music is what really matters, which is why it’s imperative to identifying your song’s hook. By doing so, you can quickly capture the audience that sees your video. Gen Z makes up 60% of TikTok’s userbase, and reports show that Gen Z has an average attention span of 8 seconds.

Share your music.

Once you’ve got them on the line, it’s crucial to get them to check out your music elsewhere. 2/3 of TikTok users are more likely to seek out songs on music-streaming services like Spotify.