Visualizers
Most artists make music videos for their big single, but with people hungry for video content, it’s a good idea to give your other tracks their time in the spotlight too. This is where visualizers come in.
There isn't a universal consensus on what constitutes a visualizer. For clarity, we’ve broken ours down into four categories:
Waves & Bars Visualizers
This is what most people think of when they hear the word "visualizer." It's a representation of the audio spectrum, and it can be displayed in different ways.
Album Art Visualizers
It starts with the cover art for your release and expands from there. Often times, an album art visualizer will have one or more of the following:
Effect Overlays
ex. camera focus, film grain, rainfall
Color Changes
ex. slow color fade, synchronized strobe
Subtle Motion
ex. wiggle, scale, perspective shift
Album art visualizers can also take the form of something called a cinemagraph, where a minor or repeated motion takes place in an otherwise still image.
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Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0)
Lyric Videos
The lyrics to your songs are synchronized to the music, and appear on screen.
In the right hands, typography can do a lot.
Different weights, colors, sizes, and angles can be used to convey your song's energy and tone.
Sourced, Filmed, and Animated Visualizers
Sometimes more abstract in nature, we use this category to describe something that might fall outside the scope of a full-fledged music video production, but doesn't quite fall into the aforementioned categories.
Sourced
We search for existing footage, secure all of the proper permissions, and stitch together a visualizer that feels completely unique.
Filmed
Not all videos need a big production! We'll shoot something creative and cool, without the need for a huge budget.
Animated
We'll create eye-catching motion graphics that match your song's overall sound and theme.
Any visualizer could use elements from different categories to varying degrees. The end result being the best reflection of the music is our top priority.